You’ve had a little dabble with the big record labels, but have stuck to your own Ambush Reality label and remained 100% independent. Is it important to you to retain complete control over your creative direction?
Rou: For the second album we had someone do the marketing and distribution from, erm … Atlantic!! We got rid of them pretty quickly – it just wasn’t working. Yeah, I dunno, it’s just the way it works for us – everyone’s different - we play music that is not easy to work with, and we’ve just been lucky to build up a family from our stage crew, our management and people we trust, so it just works. There you go!
Do you have any advice for up and coming artists who might be finding it tough to get the recognition they feel they deserve?
Rory: For us, music was just a hobby and it just grew and grew and grew… and now it’s our career! Wow, it’s pretty strange!
Yeah, it must be pretty awesome to be doing what you love for a living!?
Rory: yeah yeah yeah!
Rou: It’s different for different bands - some guys will just strive to be really big and that’s it.
Rory: I would say, like, it’s all about the balance - if you really really wanna be big and you don’t really care that much about the music, then that’s not really gonna help you out and get you where you wanna go. As long as you just remember the fact that you’re in it for the music, that the music should be what you focus on, and that you continue to love playing the music. Everyone wants to get more fans, but as long as you don’t let that overshadow the most important thing which is playing music that YOU love.
You use lyrics from your latest track ‘Quelle Surprise’ as a tag on your website, and I understand that they’ll also feature as the backdrop to your set today - “If you stand for nothing, you will fall for anything”. Are these lyrics meant as a political comment?
Rou: Yeah, I guess just a comment on modern society really. People are just sort of fed everything, and not very conscious of what’s going on around them. We write about society and I don’t personally believe in politics whatsoever. I think politics is completely obsolete. I mean politicians - what exactly do they know? Do they know how to solve world hunger? Do they know all the technological things that need to be done to improve society? They don’t really know anything; they just bicker about budgets. We as a band endorse a resource-based economy as well – I think that money is the root cause of all the problems in society, so yeah we get into that!
It’s been great chatting to you, and we’ll be heading up to the main stage in a few minutes to catch your performance. Before we do, one last question – does Britain have talent?
Rou: Ha ha ha ha ha ha ha! Well, yeah, I guess there’s a huge amount of all sorts of varied talent! We have some great music and great artists.